This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.

Benefit

By the end of this course, you will be able to:

• • Establish and manage a social media presence
• • Create a Facebook business page and an Instagram account for business
• • Understand how and why to create content for social media
• • Create a brand, tone, and voice for a social media presence
• • Manage a content calendar for your social media presence
• • Evaluate the performance of your content on social media and to iterate and optimize the performance
• • Create a content calendar for your social media presence
• • Manage social media content using real world data

Topic

• Establish Your Presence
• Social Media Content
• Social Media Content Management
• Evaluate Your Efforts